Create Account Import/Create Campaign Go Live Welcome to Bing Ads To get started, tell us what email address you want to use to sign in to Bing Ads. Select the option that’s best for you Use an existing email address Next you'll use this email address to sign in to your Microsoft account. Next you'll use this email address to sign in to your work or school account. Next you'll create a Microsoft account with this email address to use with Bing Ads. This email address is already used to sign in to Bing Ads. Enter a different email address. We're sorry, but we can't transition this type of email address yet. Please choose "remind me later," and we'll let you know when you can make the transition. Enter a valid email address. Create a new email address Next you'll sign up for a new email address with Microsoft account.