Create Account Import/Create Campaign Go Live Welcome to Bing Ads To get started, tell us what email address you want to use to sign in to Bing Ads. Select the option that’s best for you Use an existing email address. Next you'll use this email address to sign in to your Microsoft account. This email address is already used to sign in to Bing Ads. To gain access to this new account, you have one of two options: Click Next to set up multi-user access, which allows you to use one email address to access multiple Bing Ads accounts. Enter a different email address (or create a new one) if you don’t want to add another Bing Ads account to this email address. You’ll need to keep track of multiple user names if you choose this option. You can't use a work or school email address to create a Microsoft account. Use a personal email address instead, such as one from Gmail, Yahoo!, or Outlook. Next you'll create a Microsoft account with this email address to use with Bing Ads. This email address is already used to sign in to Bing Ads. Enter a different email address. This email address is already used to access this Bing Ads account. Please use a different email address. We're sorry, but we can't transition this type of email address yet. Please choose "remind me later," and we'll let you know when you can make the transition. Enter a valid email address. This email address is reserved for Bing Ads API use. Enter a different email address. Create a new email address. Next you'll sign up for a new email address with Microsoft account.